It was manage on Instagram something community managers had been asking for for a long time: the ability to schedule content directly on Instagram from the platform itself ! to facilitate the management and administration of business profiles. And with the option to do it from a computer! rather than the mobile app. It’s true that tools like Buffer and Hootsuite have allowed content scheduling for some time now… but… let’s just say it wasn’t the same (in this blog post! you can also check out 12 other tools for managing Instagram ).
In the end! everything comes to an end! and in this case too: at the beginning of August! Facebook announced the addition of a new feature in Facebook Creator Studio for publishing and scheduling images and videos on Instagram! as well as videos on IGTV. There was a stir on social media! applause among community managers ! and finally a solution! albeit not a complete one: Instagram Stories have been excluded from Creator Studio ! so it is still impossible to schedule this type of content (and it is expected that! given the peculiar characteristics of Stories! this feature will not be incorporated in the short term).
The origin of Creator Studio
Facebook Creator Studio has thus taken on a renewed role in social media administration and management. What began as a tool designed to help Facebook video creators professionalize and monetize their content ! in an attempt to compete with YouTube in this field! has gradually added more features! creating a comprehensive menu that goes far beyond its initial mission.
And! let’s remember! Facebook launched Creator Studio in November 2017 as a mobile app and website specifically dedicated to making it easier for influencers to produce and edit original videos for Facebook Live broadcasts . Hence! the platform also included resources and tips for video creation! information on follower engagement metrics! and features for inserting and managing ads within videos from the outset.
It wasn’t available in all countries! of course! but in August 2018! Facebook b2b email list announced the “global launch” of Creator Studio as a tool for managing content (not just videos) for Pages—and not just for influencer Pages ! but for any other type of Page. A year later! with the addition of Instagram! Facebook Creator Studio takes on a new dimension! one worth exploring in depth.
Here’s a detailed guide to getting the most out of this tool and managing and 4 free apps to create (very) different instagram stories managing content on Instagram effectively.
The first thing you should keep in mind is that you can only manage Instagram clean email accounts configured as a business profile with Creator Studio ! that is! those that are linked to a Facebook page ( this also applies to “creator accounts” ! but Instagram only enables this type of account for users with more than 10!000 followers! and in any case! they must also be connected to a Facebook page).
To connect your Instagram account to Creator Studio! simply tap the Instagram icon in the top bar and then select “Instagram Accounts” from the left-hand menu.
From this moment on! you will be able to perform several functions.
1. Schedule and publish photos and videos as Instagram news! directly from your computer
Tap the “Create Post > Instagram Feed” menu in Creator Studio.
You can select a photo! an image gallery! or a video of up to 60 seconds . Creator Studio lets you choose from content previously published on the Facebook page linked to your Instagram profile! or new files you upload from your computer. The description can include up to 2!200 characters and a maximum of 30 mentions and 30 hashtags ! just like when posting from the mobile app.