create individualized methods for meeting our goals. However, we all use the action priority matrix to help complete tasks and projects. The action priority matrix is a productivity tool that ranks tasks and/or projects by their impact on the business and the amount of time it takes to complete them. First, we focus on high impact, low-effort tasks and go from there.
Action priority matrix divided
into four quadrants: high impact, low effort; high impact, high effort; low impact, low effort; low impact, high effortFor us, high impact is any type of project that connects to our overall marketing goals, or anything that will help us reach results on a project that is behind or brother cell phone list needs immediate attention. Lower lift projects might only need an hour of our time, but it will have a significant impact. In a nutshell, anything we do is guided by the broader organization.
As a manager, Rachael must balance completing her own work while keeping business needs top of mind.
Rachael says
“I ask myself: what is going to move the needle for the business that day? And what needs steady attention versus what needs a short burst of energy?”
“Whatever is high impact, low effort, I do that first. Then I complete medium impact, low effort tasks. If what is a podcast? something is high impact, high effort, I examine and see if I can take that out into chunks and then I prioritize those chunks over a longer period of time,” she adds.
cTime blocking is one of Rachael’s
iggest prioritization tips for social media marketers.
“There’s just nothing like it. Just force yourself to shut off and stop multitasking. It’s not helpful for anyone,” she explains.
Along with time blocking, she implements project planning. She sets a plan with action items for each day of the week, no matter how small the task.
“Project planning is so important. If you lay out b2c fax the dates of every tiny thing you need to do upfront, it actually makes things so much easier,” says Rachael.
Similar to Rachael
I like to use project plannng to manage my workload. I use a spreadsheet to lay out all of the things that I want to publish that month and use it to keep track, like a progress report. My “inputs” come from various initiatives and I use them to plan out social content. I’ll include everything I need to publish on social, such as video or creative resources. I’ll tell myself, “Okay, I’ve produced five of our planned TikTok launch videos for the month,” and mark that on the calendar to keep track of each piece of content.
The spreadsheet provides flexibility because I can adjust if a shift arises. Our team keeps adaptability in mind when project planning because social is innately ever-changing. Adaptability in social media is necessary, but Rachael notes this becomes easier when there’s a plan in place.