Duplicate content is not appreciated by the user or by Google robots. If you put yourself in the shoes of your customer and read a description on every page that sounds the same as the previous one! will you still feel interested in it? It is rather doubtful. Your reader may feel the same way if you serve him information that he has already seen somewhere on the web.
Try to Create original and unique content. Use the language of benefits! and also focus on substance combined with creativity. Demanding search engine algorithms will also appreciate this.
- Answering questions
Before you start writing your category list to data descriptions! sit down for a moment and think about what your customer might ask. Maybe they’re interested in the materials used in a product? Or maybe they want to know what sizes you have for a given item of clothing? Answer the average customer’s questions before they even have a chance to ask them.
You already know how to describe a category in an online store. You can do it yourself or outsource it to us! As an experienced and professional copywriting agency! we will prepare unique category descriptions for you that will break the mold and make you stand out from the crowd!
SEO in Category Descriptions: How to Write for People and Algorithms?
Category descriptions are primarily this helps users and search engine intended to affect sales! as well as the position of your store in organic Google searches. The best practice seems to be to write them in accordance with SEO rules . However! you cannot forget that descriptions are also aimed at the user. They are to provide them with information! arouse the desire to own! and also facilitate navigation around the site.
Many online stores focus solely on SEO
The result is over-optimized texts that sale leads do not sound natural in any way! and do not encourage the user. The fact is that even for search engines at this point it will be difficult to understand the text! as well as the architecture of the description itself. Applying SEO rules without greater logic can have the opposite effect to the intended one.
According to research conducted by #SMXINSIGHTS! a well-optimized category description can increase your website traffic by as much as 413%! and the potential for organic traffic can increase by as much as 32%. At this point! you probably understand how much power lies in category description.