You stumble upon a competitive fuss, similar to children’s games of hide-and-seek or tag. In the field of marketing, as in a good film, much remains behind the scenes, suspiciously surprises, leaves more questions than answers. But if you lift the curtain of scenery, a certain essence is revealed that will tell you “who is who”.
Purpose
RS is focused on sales, that is, on the Trying shandong cell phone number list to control publisher’s pocket. You could say that it is his brainchild. RB remains neutral. It is only a link that helps the seller and the buyer find each other in perfect harmony.
Basic model
What does an advertising network do ? It collects ads, groups them into categories, and sells them profitably. The advertiser has no idea where his content is displayed, just as the publisher does not know whose content he is broadcasting.
Exchange auctions, on the other hand, are transparent. On the exchange, each player can track the cash flows on all platforms and the address information of any supplier or buyer. The parties not only get to know each other better, but sometimes even establish personal contacts.
Scale
The exchange is larger than the network. For the best free crm in 2024: the ultimate guide advanced marketers, it is no secret that some networks even “buy” on exchanges with the right to resell advertising with a profit.
As an example, we can cite two well-known Trying to control structures: the Google AdSense advertising network or the Ad Exchange ad exchange.
Conclusions
An advertising network is essentially a sales vietnamese offer company. It offers a specific approach to business, does not change the stated prices and requires some time for optimization.
The advertising exchange is essentially a Trying to control technological platform. It offers variety. By setting only starting auction prices, Ad Exchange opens up additional opportunities for earning on its resource. Optimization of all processes occurs automatically during the work.