There are many bt practic for email marketing for ecommerce. But they are bt practic. A and sometim doing the opposite will work better for your busins. For example. A it’s often suggt to send your emails on Tudays and Thursdays and not send them on time of sending weekends. Why? Because people typically check their emails at work. from Coschule However. A as more fax lists people learn that weekdays are the days to send emails. A more and more subscribers are receiving emails. Therefore. A the opposite could be true for your busins. The same go for the time of day you send emails.
Personalize and segment
Most people send the same email to everyone. But you ne to target different msag to different people. For example. A the msage you send to someone who last purchas something last week might be different from the one you send to someone who last purchas something six months ago. Tools like Hello Bar let you configure targeting to easily your enterprise developer should be able to organize your list into different groups. And tools like Klaviyo let you personalize emails to different segments bas on behaviors. A demographics. A or other data. Pop-up targeting by Hello Bar Add value Just like growing your list. A increasing engagement and the effectivens of your ecommerce email marketing depends on the value you consistently add.
Ucate and then sell
A rather than just selling. Use email to increase sal of recent purchas Don’t forget to use your email marketing to increase sal from recent time of sending orders. For example. A if someone just order flowers from Jim’s flower shop. A Jim can send a coupon to immiately send another order to someone else. When someone buys flowers for their mother and receiv an quick signs email offering to buy flowers for another lov one with a 30% off coupon that expir in 30 minut. A this can increase the average order value. Harry’s Upsell Email Example Email Marketing Automation for Your Online Store to Build Customer Loyalty I know this sounds like a lot of work.
And it is. But the good news is
That there are many tools you can use to automate your email marketing for e-commerce efforts. It’s all about choosing the right tools and time of sending then using them to automate the procs of personalizing and targeting bas on user behaviors and context. Use a tool like Hello Bar to automate the procs of building your email list and tt different msag and digns to do so. Tools like Hello Bar can automate the procs of building your email list. It’s bt to tt different msag and placements for the email capture tools. A but once you find what works. A you can see emails pouring in every day.