“Social moves really fast so priorities change really quickly, like daily or even on the minute. Something could go viral and you need to hop on right then. That’s okay. But you have to make a universe where it’s okay. Creating pockets of time for the steady work, knowing that you might have disruptors, and figuring out what that looks like for you is really important,” she explains.
We have team- and department
wide prioritization tactics as well. For example, we meet with teams and leaders at the beginning of the quarter to discuss each team’s priorities. Communicating the importance of our social strategy to stakeholders is essential to collaborating with other teams effectively.
“It’s important for stakeholders across the organization to understand that we have a specific strategy in which we america phone number list have these multiple networks and those are what are available for distribution. It’s also important to have an understanding of who we’re trying to reach on each network,” Rachael says.
She notes it’s crucial to communicate
the pillars of our strategy to stakeholders so they can have an understanding of our goals. If a request doesn’t fall within those pillars, we examine if it fits within our strategy.
We keep ourselves open to collaboration by offering an internal form, which stakeholders use to submit ideas and requests. It’s a framework that helps our team better understand the idea or 11 tips for the best czech initiative so we can explore how to connect it to our strategy. The form also shows others how our team approaches projects because we communicate our thought process and how it connects to our strategy and overall goals.
Although we value collaboration
sometimes we have to push back and our team has several methods for those situations.
How to stand behind your social media marketing priorities
Many social media marketers are familiar with the experience of having a flood of requests coming in from various departments. It’s common for a variety of teams to contribute to their organization’s social strategy.
But, let’s be honest, not every request should be added to the top of your to-do list. You might even face some pushback if you decline.
Most likely if you’re pushing back on something, it’s because you know it’s not going to be successful. If someone really wants you to promote a webinar b2c fax or a certain event, and you don’t think that it aligns with your Instagram or TikTok audience, it’s okay to say no.
As social media marketers
we know best what our audience wants on every network.
Here are some tactics we like to use that may help you stand behind your marketing priorities while not burning bridges:
Jonathan says choosing compromise will help you navigate necessary relationships and build rapport. Given the nature of how social works, it’s super important for social media managers to build relationships across various departments to gain visibility and respect. Having those strong relationships and using them to establish expertise will allow you to have an open conversation when pushing back.