Your online store’s website is the image of your brand. Category descriptions should not differ in style and manner of communication from other content that is already on the website.
If you address the recipient as You in most of your content and prefer a casual style of communication, then you should apply the same to category descriptions. However, if your site is more formal, then the category descriptions in your online store should be as well.
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Taking into account purchase intentions
Remember that category descriptions in whatsapp number database a store are aimed at your customers. They are supposed to provide them with not only information, but also arouse in them the desire to have a given product. Focus on the purchase intention that the average consumer is guided by. Analyze your assortment and think about what would encourage you to buy it.
For example, if you sell mobile phone accessories in a given category, emphasize their uniqueness and indicate why they are better than others. Think the way your customers think. Use phrases that unobtrusively encourage purchase and point primarily to the advantages of your assortment.
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Understanding your buyer persona
If you want to gradually increase sales hire candidates of your products, you need to look at them from a consumer perspective. Try to understand your target group . Think about what the customer is looking for, what they expect from the products, and what they care about most.
Understanding your buyer persona will help you create personalized descriptions of your online store categories. This will make your customer feel understood and appreciated . This will make them less likely to look for solutions from your competitors.
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Identifying unique features of a category
What convinces you to buy when you are looking for products online? Certainly, that they are unique, high-quality, and the best of the best. You will find such phrases in most well-written category descriptions. It is through the use of clever wordplay that you can reach the recipient’s subconscious and awaken in them the desire to have the product.
Try to emphasize why your product range in a specific category stands out from the others. Use psychological techniques, pointing out its greatest advantages, so that the recipient has no doubts that making a purchase decision will not be a mistake.
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Content Usability
Category descriptions in an online store sale leads should be creative and tailored to your audience. It is obvious that you will try to highlight the advantages of your products in the content. However, do not focus solely on them. The description should provide the user with the necessary information, advice and tips.
Maintain high quality of content. Avoid sophisticated metaphors, empty phrases, and complicated expressions. Focus on a specific, logical message that will allow your customers to supplement their knowledge.