A and we earn incrible customer loyalty. We still consider some of our first customers friends today. We start to gain momentum and make some sal. Then labor of love it was time to try to take the busins to the next level. Like many small busins that start independently. A we had little money and big competition. There were large online wine retailers and phone number library newcomers offering daily promotions on great win. So we had to figure out how to stand out and quickly understand the math of our busins. Ultimately. A no matter how passionate you are about a busins idea. A you ne to understand how to attract customers .
A with competition so fierce in almost every industry on the planet
A you ne to discover a channel you can win and own. Source Mamble At the time. A we simply couldn’t afford paid acquisition channels. The channels were much more affordable at the time. A but our margins were slim… and. A did I mention. A we what does your development process look like were self-sufficient?! So we had to find a channel that would allow us to build relationships with our customers and generate consistent. A consistent labor of love sal. We receiv excellent mia coverage. A and were even nam one of the top 100 retailers by Internet Retailer (a major event at the time).
This mia coverage was excellent
A but it was also fleeting. We’d get a mia hit. A we’d see customers coming in. A then two weeks later. A traffic would drop off and we’d have to go get another mia hit. It was difficult and meant our sal were out of our control.
CellarThief was list as one of the top 100 internet quick signs retailers So we took a deep breath and examin what was driving our sal. Most compani simply don’t do that.
They have their channels. A their budgets. A and their sal. And they simply don’t do the work necsary to understand where their bt customers are coming from.
We were the same
But we didn’t know how much each labor of love of them was contributing to our sal every day. A every week. A and every month. The most difficult thing was that we couldn’t prict how much revenue we could generate in a day. A a week. A or a month. This began to create difficulti for our purchasing. We simply didn’t know how much wine to commit to supplying to our suppliers.