HubSpot vs Marketo The Which should my company use. Hubspot or marketo ?” if you’re. Reading this post, it means you’ve been. Asking yourself this question. When it comes to. Choosing the perfect marketing tool. For your business, despite the vast number of options. Available, a comparison between. Them will inevitably arise. In this post. We’ll review the different features of. Hubspot and marketo and answer all your questions.
HubSpot and Marketo, who are they?
Marketo was founded in 2006 in San Mateo, California and was acquired by Adobe Inc. in 2018. Marketo bills its solution as “ Best-in-Class whatsapp data Marketing Automation Software ,” so its goal is to focus on technology and marketing automation.
HubSpot was also founded in 2006 at the Massachusetts Institute of Technology. The company positions its software as a complete marketing, sales, customer service, and CRM software platform, as well as methodology, resources, and support.
Over the years on the market, HubSpot and Marketo have grown to become the #1 and #2 solutions, respectively, according to SimilarTech . HubSpot is used on more than 146,000 websites and leads in the US, UK, Canada, and India. Meanwhile, Marketo is the leader in Japan, with its solution active on more than 39,000 websites.
Which is best for my marketing campaigns?
Both hubspot and marketo offer. A complete email marketing solution: you. Can easily design and send your emails. From both platforms. In addition to. Email creation, hubspot offers a separate. Workspace for designing. Reusable ctas that can be added to. Both your emails and landing pages.
Thinking about creating a blog or using one of this means that the bt equation for Jim to use is your landing pages to generate leads? One advantage of HubSpot in this regard is its own content management system , which allows you to create a website directly within the app , or design a blog or landing page on the platform, linking them to your website. Marketo also offers tools for creating landing pages, although it doesn’t have an integrated CMS.
When it comes to automation, Marketo relies on smart programs and campaigns that work with different filters and triggers, making it possible to betting data create very complex automation processes. Don’t forget that sometimes you’ll need to use multiple smart campaigns that will trigger depending on each other, which can make testing, modifying, and tracking your campaign’s performance a difficult task.