It appears in search results! on social networks (when sharing a URL)! and in the browser tab. Example of the title in search results:
The title should contain the important keyword that the page is targeting! while also providing information about what the user (and the search engine) can expect on the page after clicking through. Thanks to this (and hundreds of other SEO factors)! the search engine can start showing you for that keyword.
With a catchy headline! you can differentiate How to write yourself from the other 9 search results and! together with the meta description! influence the user to click through to your website and not to a competitor’s website.
At the end of the article! you will find 7 simple tips on how to write an engaging headline that will make people click through to your website.
Discover important keywords for your business:
Optimal title How to write length
When writing a title! it is important to keep phone number list its length. The length of the title should be up to 600px ! which is approximately 50-60 characters . If the title were longer! the search engine would cut off the end and the title would not be displayed in its entirety.
When writing headlines! we recommend using the Google SERP Simulator tool !
How to find out the length of subtitles on a page
If you don’t want to manually browse your entire website and check if you have any subtitles longer than 600 px! you can use the Content Analysis report in MM to check the length of your subtitles.
Go to the Create Report button ! then select here are 6 more reasons the Content Analysis miner and in the next step you can enter the URLs you want to check. I recommend checking the entire website! so select Import from URL and insert a link to your website’s sitemap :
You can download the report to Excel by clicking Export -> Merge and download Excel in the left menu.
You will find these columns in the output:
- Title – text of the title
- Title width – the length of the title in pixels! if the number is greater than 600! it is marked in red and you should shorten the title
- Special character in title – information about whether the title contains any special characters
- Number in title – information europe email about whether the title contains a number (numbers have a great impact on increasing CTR! so they are often used in the title)
- Title score – a number from 0 to 100 that rates how interesting a title is. The higher the number! the more interesting the title! which could have a better CTR. Title score is a metric in Marketing Miner that is influenced by whether the title is the right length! whether it contains a special character or a number.
We are mainly interested in the Title width column ! where the number is highlighted in red if it exceeds 600 px. You should How to write therefore filter out everything above 600 px and shorten these titles and test them in the aforementioned SERP Simulator to avoid Google cutting off an important keyword from your title.