In the world of e-commerce. How to Increase Sales the sales department is the heart of the business. The company’s profit and success directly depend on its efficiency. However, even experienced market players face difficulties. A striking example is one of our clients, a company specializing in the sale of auto parts. Despite the established processes, at a certain point the company faced a drop in conversion and an increase in the cost of attracting customers. We tell a story about how any of you can solve this problem.
Alarm bell: falling conversion and rising cost per lead
Dmitry, the deputy director for commercial phone number list issues of the client company, always closely monitored the key business indicators. That is why he immediately noticed a negative trend. How to Increase Sales the conversion from warm calls, which had always been at a high level, began to decrease. At the same time, the cost of attracting one lead began to increase.
Searching for Causes and Experimenting with Listening to Calls
Understanding the seriousness of the situation, Dmitry began to look for reasons for the decline in the sales department’s efficiency. The first step was to implement a system for listening to all offer multiple payment options calls from managers in one department. The customer service department was involved in analyzing the dialogues.
To get the most visible results, Dmitry decided to conduct an experiment. He focused on only one of the company’s divisions, located in St. Petersburg. Customer service employees listened to calls from managers in this department every day and provided them with feedback.
Impressive result: conversion has increased, but the problem needs to be solved globally
The result of the experiment exceeded all whatsapp number expectations. Thanks to constant monitoring and prompt feedback, the conversion rate in the pilot group of managers increased by 15%!
Thanks to constant monitoring and prompt feedback, conversion in the pilot group of managers increased by 15%!
It was a victory, but Dmitry understood that such an approach could not be scaled up for the entire company. Listening to calls from 60-70 managers by the customer service department is too labor-intensive a task. It is necessary to look for another, more technologically advanced solution.