Category Description – What is it?
Online stores constantly have to compete dataset with each other to be the best. Additionally, consumers themselves are becoming more and more demanding. The average user can leave a store’s website after just a few seconds, without taking any action . When they don’t find what they’re looking for, they’ll quickly go to the competition’s website. If you don’t want this to happen in your online store, category descriptions are becoming a mandatory element on your website.
If you are looking for an answer to the question: category description – what is it?, consider it both from the perspective of your online store, but also from the perspective of the average customer. In simpler terms, it is a sales text that is supposed to present the recipients with a categorized group of products and provide them with specific information about it.
For your customers, the category description serves the following purpose:
- directs them to the appropriate cost savings purchasing path;
- helps to resolve dilemmas and encourages to make a specific purchasing decision;
- answers the questions that are asked most frequently by consumers;
- improve UX, i.e. the user’s experience of visiting the site, mainly by making navigation within the site more intuitive.
At the same time, the category description effectively supports SEO activities, acquiring organic traffic from search results. A good category description, which is properly optimized, can acquire traffic of a much broader, more general meaning, which a significant part of e-commerce businesses want to position themselves for.
Additionally, the category description may:
- increase Page Rank, or page sale leads authority, among URLs on your site;
- make it easier for Google robots to understand the site’s architecture, which translates into higher positions in search results;
- significantly improve the visibility of your online store in the Google search engine and increase the chance of reaching your target audience;
- increase the time a user interacts with the website.
As you can see, a well-constructed category description can help you successfully develop your business. However, writing one is not as easy as you might think. In most online stores, these descriptions are still treated as secondary. Don’t make the same mistake, and you will quickly become a master of conversion and sales!