If your leader wants a holistic view of what you’re doing on social, Custom Reports can be shared as highlights in an email, exported as interactive PDFs or as a shareable link going directly to Sprout for a full snapshot. Plus, you can annotate and leave notes in different portions of the report to further explain what the data means.
screenshot of Sprout Social’s Facebook custom report
“I’d say the most beneficial report would be the Custom Report because it’s going to have listening data. You can middle east mobile number list include information around paid, organic and include post performance data. There’s a full story to be told,” Rachael says.
“Listening is really great because your priorities can change based on what we’re hearing from our audience. Listening can be helpful because it challenges assumptions,” she adds.
Profile Reports
We use these reports frequently. The network profile reports help us see how our strategy is performing, because we can look at our KPIs per network to get a gut check on our progress to goals.
Twitter profile report screenshot from Sprout Social
“The network profile report answers: Which network is going to pull the most levers? Where should we be investing more specifically? It can also help with planning. What type of video how to set up email with godaddy equipment investment are you going to have to make? What type of budget do you need to have for creators or influencers? The network profile reports can be helpful for that type of discussion with leadership,” Rachael says.
Post Performance Reports
We use the Post Performance Report a lot because it’s truly a powerful tracking tool. The report helps us understand what content is resonating with our audience by extracting the “why” and “how.” It lays out how many people are actively engaging via comments, likes and shares.
It’s a great way to help illustrate impact through data. If someone asks, “Is this specific initiative making the most impact for what our goals are?” Your team can pull several posts that illustrate why and how it’s creating impact.
We also like to use it when we’re experimenting, because we can filter by various metrics and use tags to track campaigns.
Screenshot of Sprout Social’s Post Performance Report
We use filters to see what posts created the most awareness, garnered the most engagements or had the highest engagement rate. We adjust these filters based on the metrics we’re looking for and use those insights to reflect and brainstorm next steps.
For example, if a video about a particular topic garnered the most views and impressions, our team thinks about how we can recreate the idea in a different way. We try to pinpoint what we think made the video earn so many views.
The Post Performance Report also includes b2c fax qualitative data. You can see people’s reactions, comments and how they engage with that type of content. Qualitative data is valuable when communicating to stakeholders because they’re able to see success points at a glance. It’s also helpful if a stakeholder isn’t 100% fluent in social media metrics.