There is a wide variety of anchor texts! so it’s difficult to classify them precisely. However! they can be commonly distinguished into the following categories:
Types of Anchor Texts
Site URL. These are either identical to the URL or a simplified version of it.
Branded. They use the domain or brand name. They are used for links with lower domain authority.
Exact keyword. These are the keywords you want to rank for on your target page.
Synonyms. They explain the keyword you want to rank for b2b email list with other words.
Long tail. These contain variations of the main keyword.
Compound. They have a combination of keywords! or a keyword and the brand name.
Page title. These correspond to the title of the destination website.
Generic or unoptimized. They provide no information about the page’s content.
Image-based. They don’t contain text! but rather an image that redirects to the destination page when clicked.
The use of anchor text is an important factor for organic positioning! as 4 free apps to create (very) different instagram stories Google crawlers use it to identify website topics.
Links have a huge influence on a website’s ranking. External links that clean email connect to authoritative pages are the most highly valued by Google crawlers. Internal links improve the user experience! encouraging them to spend more time browsing your website.
When implementing a link building strategy on your site! you should focus on anchor text as a key factor: these words are the elements you use to grab users’ attention and get them to click on the link.
Below! learn the best strategies for optimizing anchor texts! using them correctly! and achieving a successful link building strategy.