The Google Ads system forms the quality Components that indicator level, paying attention to the following components:
- Estimated ad click-through rate (CTR).
- The relevance of the ad (how thematically it matches the keywords).
- Landing page quality (assessment of the combination of all possible reactions and actions of the consumer, from the moment he is redirected to the resource by the ad).
To determine the level of each of these criteria
The following assessment system is changsha cell phone number list used: “Below Average”, “Average”, or “Above Average”.
Taking into account the scores of each Components that component. The Google Ads system calculates an average quality score. Which ranges from one to 10 points. Low and medium quality ads receive scores from one to six. We recommend that you improve it.
How to view quality score
To see the quality score, go to the Google Ads platform, find the menu on the left side and click on “Keywords”.
You will go to the tab where you understanding email bounces – soft vs hard bounces Components that need to select “Quality Score” and check the box opposite this parameter. It is possible to see all the components of this metric: this is the estimated CTR. The relevance of the advertisement. The quality of the landing page.
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Those indicators that do not have powder data Components that. The “stat” mark next to them imply dynamic metrics. Click on the desired criteria marked “stat”.
After performing this action.