When we talk about sales prospecting, we often think about qualifying those leads generated through a form on our website, for example. Once qualified, it means that those leads meet the requirements to become customers win over clients .
However, that is not the only way to prospect. There are strategies for cold prospecting, that is, approaching people without knowing exactly if you have a real chance of converting them into a client.
Cold prospecting requires a lot of skill on the part of the salesperson, as well as other qualities such as patience, resistance to rejection, perseverance and empathy.
Below we offer you 5 strategies for cold prospecting by phone, email win over clients and social media. Also known as “cold calling” , the cold prospecting strategy by telephone is one of the most common ones that exist.
However it is also one of the most difficult
Use technology to your advantage. There are tools that allow you to generate and manage an email database;
Personalize your email as much as possible, especially the subject line and use the name of the person you are contacting;
Don’t forget to include a call to hong kong telegram data action. For example, a link to the product page, a link to subscribe to the newsletter, etc.
3. Cold prospecting through social networks
Did you know that high-performing salespeople use LinkedIn an average of 6 hours per week to prospect, connect, and engage with potential clients? up to an average of 6 hours per week?
It is possible to use social media to cold what is a company’s “break even point” and how to calculate it? prospect if you think you can find leads there with a real chance of becoming clients.
For example, by participating in discussion groups win over clients on topics related to your sector, you will have access to people who may end up buying your product or service.
Tips for cold prospecting on social networks
Although this is not about qualifying leads, it is necessary to carry out a prior study to obtain a minimum knowledge about the potential client.
Typically, the best network for discussing professional america email topics is LinkedIn, but that doesn’t mean you can use other networks for cold prospecting.
Social media gives you the opportunity to reach out to people you don’t know and continue your cold prospecting. You can make a personalized invitation using one of these networks, for example.
2. Prepare a sales speech
Creating a good sales pitch is essential for success win over clients when cold prospecting. After all, you are trying to sell to a person who doesn’t know you and hasn’t
Therefore, with your speech you must try to convince that prospect that your business is essential to their life.
