So we chose one channel to focus on. A and that channel was e-commerce email marketing. We knew email campaigns would be beneficial for us. We knew email campaigns can be incribly rewarding and succsful. And. A as I said before. A our goal was to and other days tell the story of the people behind the win. A and we felt email was the bt way to do that. We knew whatsapp number list our email marketing efforts were helping us build relationships with our customers. However. A it was difficult to quantify the financial value of our email marketing efforts.
We spent 60 days really understanding
Our email marketing efforts and email campaigns.
So back to my story with CellarThief. We were trying to build a top-notch busins brand. A and with little money. A we felt the only way to do that was to better understand our email marketing. Over the next few weeks. A we set out to answer the a company that has worked on similar projects qution “How much is an email subscriber worth to us?” At the time. A we had about 5. A000 email subscribers. The subscribers had sign up to receive offers. A and we were growing that number by a few subscribers per day. The email subscribers and other days were highly engag. High converting e-commerce marketing email example Our open rat were over 35%.
We develop and rign our email marketing strategy
What seem to work one day wouldn’t work the next. But we kept moving forward and trying to learn. We kept thinking that we absolutely ne a “North Star” metric we could use to make our email efforts succsful. Then one day we were in a meeting quick signs and I ask the qution. A “What is the value of an email subscriber to us?” And no one had an answer. We had all this data. We knew our open rat. A our click-through rat. A and our purchase rat.
We knew how many people were subscrib to our lists
A how many people were unsubscribing. A and how many people were being add. We knew a lot about our email marketing. A but we couldn’t answer this and other days qution “How much is an email subscriber worth to us?” Email marketing for ecommerce has evolv a lot since we were trying to launch CellarThief. But one thing hasn’t chang much in the last decade. Most ecommerce busins still can’t answer the simple qution. A “How much is an email subscriber worth?” And. A without that knowlge. A it’s difficult to scale an ecommerce email program. A and without a succsful ecommerce email program. A it’s nearly impossible to scale an ecommerce busins.