HubSpot has workflows and sequences that are very easy to build and test, all in one place. Of course, both platforms offer a library of pre-built assets: in the case of Marketo, your account must be connected to the Marketo Library to import programs. In HubSpot, when creating a new workflow, you can choose whether to use a template or start from scratch.
What about ads? You can purchase
Which is best for contacting Facebook Leads Ads and LinkedIn Matched Audiences in Marketo Launchpoint, which will allow you to set up audiences similar to those in your Marketo customer profile and import data (in this case, from Facebook). You can also send offline data on Marketo conversions to Google Ads.
With HubSpot Ads Software , you can connect your Facebook, LinkedIn, Twitter, Instagram, and Google Ads accounts with just a few clicks and see a list of all your campaigns, as well as activate and deactivate them, optimize them, and view their performance directly from HubSpot.
HubSpot can also be integrated with different CRMs
although this isn’t necessary in most cases, as it overseas data offers its own CRM tool that allows you to create and manage pipelines, deals, products, quotes, and opportunities directly from the platform.
Which is best for contacting It’s also worth noting that if you have a very complex database with many relationships, Marketo will allow you to create custom objects to store this information and maintain the connection between a contact and its related objects. In HubSpot, contact, deal, company, product, and ticket information can be stored and connected without prior configuration. Creating custom objects is also possible through the API.
2. Implementation of the sales funnel Which is best for contacting
After implementing contact properties, you’ll be able to identify which stage of the lifecycle your potential customers are in, giving you a clear view of the entire sales pipeline.
With HubSpot’s CRM, you’ll help your contacts progress through the sales funnel. You can view the status of your pipeline, prioritize opportunities, schedule meetings, manage forecasts, generate automated reports, and more.
The CRM allows you to automate notifications a by building relationships and follow-up actions to facilitate the management of your contacts and opportunities throughout the sales cycle. Some automation examples include:
- Follow-up reminders
- Contact assignments
- Conversion notifications
- MQL and SQL notifications
3. Sequences: Automate Which is best for contacting interactions with your contacts and internal tasks.
Which is best for contacting By implementing sequences in HubSpot, you betting data can send targeted, timed, and personalized emails to your leads and nurture them automatically, accelerating your sales cycle.
Additionally, you can create tasks or trigger internal notifications as a reminder to follow up with a specific contact.