Did you know that a well-implemented CRM can produce up to 245% ROI ?
As a marketing manager, you’re aware of the significant challenge of providing your clients with the best possible, personalized service. Knowing how and when to effectively approach leads and clients is essential for building lasting business relationships.
For this reason, storing all your customer and deal data in a single platform can make your task much easier. In fact, a CRM will give you and your team an accurate record of all your prospects and their histories, in just one click.
In this post, we’ll explain why you should opt for HubSpot’s CRM and how to get the most out of it with different implementations to increase your sales.
Why does your company need HubSpot CRM to increase sales?
HubSpot’s CRM will allow you and your team to increase sales productivity by giving you a clearer view of what’s really happening with your contacts. This will help you understand how they’re progressing through the sales funnel and customer journey, while maintaining your contacts’ history in your database.
Here are the 4 essential reasons why you should have a HubSpot CRM:
Unified Database : Struggles with gathering contact data from different platforms, resending the same email to a contact, or losing track of an ongoing deal won’t be a problem with HubSpot CRM. As mentioned above, you’ll now have access to your contact history with just one click.
High-performance communication :
With HubSpot’s CRM, you can assign specific contacts or deals to your salespeople, trigger internal notifications when a contact has taken an action, automatically send an email or open a chatbot conversation, and so on. You and your team will always be aware of who has spoken with a lead or what topics need to be covered during a client meeting; all of this information will be stored and available within the system.
Better management : With HubSpot’s email data CRM, you can track your sales team’s activities. You’ll have real-time information on the evolution of opportunities, which are your most engaged potential clients and which ones need an extra boost to help them progress within their customer journey, etc. Thanks to the automation of procedures, management will be easier and faster.
Sustainable Growth:
As your business grows, so does the need for a CRM that allows you to track interactions with your most important customers. You might be able to manually keep records of 5 or 10 customers, but what about 50 or 100? With the help of HubSpot CRM, you’ll have the perfect engine to achieve your goals in a sustainable, scalable, and pragmatic way.
Now that you know the benefits of HubSpot’s CRM, let’s take a closer look at some key implementations that will help you increase sales:
2. Contact information: database segmentation How to Increase Sales with
Contacts are the center of your it was a labor of love marketing strategy. In HubSpot, each contact’s information is translated into “properties” that help you segment and personalize your campaigns. We can host basic information like names or email addresses, or more advanced information that will give you a more detailed picture of them, such as:
- Buyer persona
- Sector
- Stage in the customer journey
- Record last activity
- Priority
and many more…
By implementing these properties, you’ll better understand who your leads and customers are, what stage of the lifecycle they’re in, and how to betting data meet and address their unique needs, as you’ll be able to segment contacts using any of the available properties.