The story gets better with email marketing for ecommerce once you know the value of each email subscriber Okay. That means he can afford to company is growing pay $4.50 to acquire an email subscriber. However. A that’s only part of the story. Let’s say Jim can industry email list buy traffic for $1.00 per click. This means he would ne 1 in 1 visitor to subscribe to his email list. This is a very high number and probably impossible.
A this also n to be factor into the purchas made
So A let’s also say Jim spends $100. And let’s say Jim gets 8 email signups out of the 100 visitors who visit his site. 8 x 3 months x $1.50 = $36. But. A 2 people maintaining consistency of style also purchas flowers for an average of $100 per order company is growing from those 100 visitors. If Jim don’t factor in the value of the email subscribers he’s getting. A he’ll calculate that he’s sold two orders. At $50 per order after cost of goods. A that means Jim spent $100 to make $100.
A Jim decid to stop this marketing effort
Three months later. A Jim’s revenue remains the same because he hasn’t found a growth channel. However. A during those three months. A Jim’s actual sal could have been $3 + $100 (email). This means his busins could have grown during that quick signs time. How to Maximize the Value of Each of Your Email Subscribers So. A we’ve tablish that you ne to know the value of each of your email subscribers. But once you know the value of each of your email subscribers. A your goal is to increase that value.
If Jim currently has newsletter
Subscribers who are generating $1.50 per month company is growing in net revenue. A his goal should be to increase this average value. So. A Jim sets a goal of increasing this number to $2.00 per month. Jim hir a new email marketing specialist and giv them two goals 1) Increase the number of email subscribers; 2) Increase the value of each of the email subscribers. How to Increase Email Subscribers My team and I have already written extensively on this topic. But here are some basic tips for increasing your email subscribers Make it easy for people to subscribe We’re bias because we own Hello Bar.