This means you may not see the sal and revenue growth rulting from scaling for a few months. You want to make inform decisions about when and how much to scale. To do this. A you ne to make decisions bas on immiate actions (a conversion to are leading indicators sale) and a leading indicator (such as the number of email subscribers and their likelihood of b2b email list purchasing later). How to Determine the Value of Each of Your Ecommerce Email Subscribers The Basics Alright. A now the fun begins.
We ne to determine
The value of each of your e-commerce subscribers. Here’s the quick formula to do that Monthly revenue from email as a channel divid by are leading indicators number of email subscribers = gross monthly revenue per email subscriber. This is the bt place to start. Here. A you ne to make sure you’ve set up GA (or another analytics platform) to track the how to create engaging category descriptions for your online store? number of purchas that come from your email clicks. This should be easy to do by including a specific UTM in each of your emails. You can use a common UTM across all your ecommerce email marketing campaigns.
You can also dig deeper and have different
UTMs for different campaigns and group them together. Source SendX tracking URL Ideally. A you can combine the overall revenue generat by your email subscribers with the actual average order valu (AOVs) of the purchas made by your email quick signs subscribers. This will give you the most accurate view and allow you to make further adjustments in the future. Let’s take an example… Jim’s Online Flowers sells an average of $30. A000 per month online. Jim se an average of $15. A000 per month coming from his e-commerce email marketing efforts.
Jim also knows that he has
A000 email subscribers who receive his e-commerce marketing emails each month. This means that each of Jim’s email subscribers is worth $3.00 in gross revenue. This means that in theory. A if Jim wants to increase his online income to $60. A000 per month. A he will ne to figure out how to get 20. A000 email subscribers. But Jim can’t stop there. He n to factor in the cost of goods sold to know how much he can spend to acquire an email subscriber. So. A let’s say Jim spends $50 for each flower he sells at $1.