When writing category descriptions, you need to consider the requirements that Google algorithms and your customers have for you. You need to adapt the category description so that it meets the requirements of both parties. You can do this by using appropriate formatting.
For the average customer
The most important thing is readability phone number database and clarity. Try to use short, concise paragraphs, no longer than 4-5 lines. Remember that dense and boring text discourages reading. Use bullet points, bolding and other editing tricks that will increase its attractiveness.
On the other hand, you also need to keep in mind Google’s algorithms that will also evaluate the content on your site.
Category descriptions in your online store
Should be formatted according on the path to immortality author of the article to SEO rules . Here’s what you need to do:
- use first and second row headings, this will make it much easier for search engine robots to understand the content and determine its usefulness;
- bold keywords, which is also important for algorithms;
- use underlining;
- choose headlines with long-tail phrases;
- keep your content appropriate length.
Thanks to such practices, robots will have no problem understanding your description and will place it high in organic search results.
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Internal linking
Category descriptions in an online store sale leads should include internal linking. This affects the architecture of your site, and at the same time encourages users to also familiarize themselves with other assortments that you provide them with. Try to ensure that internally linked categories and products are thematically related to the category that the description concerns.
- Above The Fold Rule
The average web user rarely reads the entire category description. They usually focus on the introduction and the first paragraph. The remaining content is either skipped or scanned superficially.
In your description, use the Above The Fold principle. It mainly consists of placing everything that is most important in the initial parts of the description. This way, the user will find the answer to their question in the first few sentences and will not have to scroll through the entire category description.