Essentially, be open about what you’re prioritizing and what your audience is looking for on social, so it can inform other teams and what they prioritize too.
4) Be honest and connect with your manager
If you’re ever in a situation where you feel overwhelmed, don’t hesitate to advocate for yourself.
You can’t throw everyone a cookie. Some will want a flavor entirely different from what your baking, while others may want to take more than their share from the jar.
“It’s all about just being truthful with yourself. How much is it going to help and does it need to get done right europe cell phone number list now? Is this only a passion project? Or will it help me reach the results and goals for our business needs?” Jonathan says.
The other step is being honest
with your manager about what’s on your plate and why you’re pushing back on something. If someone’s trying to push an initiative, and they really want social support, check in with your manager and ask, “Hey, I have all of these other things that are priorities right now. So google has completed the release what can I take off of my plate?”
It’s impossible to juggle everything without getting burnt out. Be honest about what you can take on and what you can’t.
Use data to back up your marketing priorities
Data is your best friend when it comes to communicating your priorities. It’s hard to fight against data because numbers don’t lie. Be confident in your social discernment and then root everything you can in the data to support your decisions and thought process.
“For us, data reporting guides the way we prioritize projects. It helps us understand what is moving the needle and what’s not, so we can gauge where we should be focusing our time or pushing a little bit more,” says Jonathan.
Along with using data
keep in mind that since your social team’s priorities are based on what their audience is craving, this insight can help inform what the rest of your company is focused on as well. The more you can merchandise your work to inform other teams in your organization, the better.
Our social team uses Sprout’s various reports to guide our marketing priorities and illustrate our initiatives. Here are some of the reports we use b2c fax that can help you anchor your reasoning in data as well:
Custom Reports
Custom Reports are probably the most beneficial for showing leaders what you’re doing, because of their shareability.