Well, this is a real example of a strategic and well thought-out customer segmentation effort. Imagine the reaction of your customers and the impact it would have Customer segmentation .
To get to that point, there must be a segmentation process and carefully structured customer selection criteria that will be the gateway to reaching the audience your company wants to reach.
In order to help you, we have created this guide that starts with the definition of customer segmentation, moving on to the criteria, types and some examples. Do you have any questions about this topic? We are here to help you. To talk about the definition of customer segmentation we have to start from 3 basic questions:
Customers are at the heart of your business
and by grouping them into segments with similar needs, attributes and behaviors, you will have the ability to offer them the best experience, which today is one of the success factors for any company.
Customer segmentation involves dividing customers into groups with similar needs, attitudes, activities and behaviors in brazil telegram phone number list order to understand them better and meet their needs.
In line with the previous point, one of the results of the customer segmentation process is that it allows you to attract potential customers with a greater chance of actually making a purchase. 74% of salespeople say that personalization is Customer segmentation essential for customer engagement with the company.
The level of interaction that a prospect has with your company depends, first of all, on the type of communication that is what is attraction marketing and inbound marketing offered. For someone who has been browsing the website for a while without any interest in buying, the segmentation criteria will not be the same as for someone who has left their details or for someone who has shown real interest in a product.
This classification by leads and qualified leads is a joint effort between the company’s sales and marketing departments, which is achieved through proper management of the sales funnel .
Differentiate yourself in the market
Let’s look at another example of customer segmentation . Let’s assume that two well-known language institutes for adults are starting their virtual classes campaign. One of them is directing its actions through live agent email list sessions with current topics, where teachers and guests talk about relevant issues in the corporate world, in an attempt to meet the needs of this audience.
Another, continues with the same language and advertisements, without much innovation, where it invites people to study a second language Customer segmentation because it is important, to travel, to differentiate themselves in the market, etc.
focusing on your client’s specific needs; in our example: an adult who needs to learn a language generally does so to gain a foothold in the job market or because they need to use it in their work environment.
