And after Christmas, the January sales are another of the most important seasons for brands and also for consumers. Businesses take advantage of this to renew their entire stock of products, but to promote it, they use various means such as Email Marketing , SMS Marketing, landing pages, etc.

Having a newsletter for the January sales is necessary if you want to get good sales during this important period of the year. Email Marketing is one of the most used means to promote products and services and create a long-lasting relationship with customers.

Why use a newsletter for the January sales

A newsletter for the January sales is one of the most used tools by companies from all sectors to make a profit during this time of year. According to some studies, the return on investment with the use of this strategy or the ROI was almost 33 euros for each euro invested . Likewise, the automation of mailings saves money and time for brands.

With Email Marketing, you will have a direct relationship with your target audience, offering them highly attractive offers and promotions at an economic level. This allows brands to accompany people throughout the entire customer journey process .

Having a newsletter for the January sales is key because it is the only channel that allows companies to address their public or benin phone number data audience in a massive way with personalized messages. It is increasingly used as a strategy within digital marketing.

Benefits of a newsletter for the January sales

Some of the benefits of having a newsletter how to determine customer acquisition cost? for the January sales include the following:

A.- Increase in sales

Nearly 50% of customers already know what global seo work they are going to buy during the January sales period. On the other hand, the other half will be guided by a spontaneous and emotional decision. It should be noted that January is the period when people are most willing to spend their money.

For this reason, it is key to. Have strategies to capture people’s attention and attract them, seducing them to buy the products. A newsletter for the January sales is very useful for this task thanks to the personalization and segmentation in the mailings. The fact that the messages are sent to people who have already given their approval makes it a very effective method.

B.- Attract new clients

Another of the specific benefits of the newsletter for the January sales is that it allows you to obtain new clients and leads. When creating the offers, you should think about aspects that are attractive to those people who have already agreed to receive emails from the brand.

This strategy works very well for people who are still undecided in the process of purchasing a product or service. A good option is to add. Buttons to share on social networks, thus expanding the reach of the message and increasing 7 newsletter ideas the probability of capturing leads for a business.

C.- Remarketing

Remarketing can help remind potential customers of your brand’s presence in the market. A newsletter for the January sales and email marketing are good ways to reactivate customers who have been away from your company for a while or who have not made a purchase. You have to take these customers into account and create personalized messages for them.

D.- Build customer loyalty

One of the great benefits of Email Marketing for companies during this January period is customer loyalty. All those who have made. Purchases at Christmas will be very satisfied if they are sent an offer or VIP benefits for the sales.

This type of activity can improve the customer experience and strengthen their bond with the brand. This type of activity allows customers to feel attracted to the brand in the future and buy a product again.

Newsletter ideas for the January sales

The following are some of the ideas that can be taken into account to apply in the January sales in terms of Email Marketing

1.- Plan ahead and be among the first

Although the sales. Actually start on January 7, you have to try to have everything under control and well managed when the time comes to apply the strategies. If possible, before the holidays, you should have everything planned for the month of January. All discounts, promotions and sales should be ready and within reach of a single click.