Emotional response and emotional connections are the main goal of many campaigns today, and that can only be achieved by creating captivating content designed to connect and not directly to sell.

How storytelling works for SMS Marketing

Storytelling is a way of conveying information in a more digestible and enjoyable way for the audience . What happens is that when the connection is made emotionally, it is much easier for the message to be remembered and, therefore, it adds effectiveness to the strategy.

The best marketers are able to use storytelling to their advantage to deliver valuable information to their target audience or customer group.

In fact, storytelling is considered one of the best approaches to content and, in addition, it is applicable to different dissemination channels. That is, storytelling can be done for SMS Marketing, but also for email Marketing and social networks. In all cases, it achieves the feedback it requires and allows for greater loyalty.

According to data from Statista , from 2023 onwards there will be a significant increase worldwide in marketing activities related to messaging . In this way, the short message remains an important sales and promotion tool.

All this means that by combining both bolivia phone number data strategies, effectiveness is almost guaranteed.

Advantages of Storytelling for SMS Marketing

Now that you know how effective storytelling can be successful salesperson: characteristics and skills when applied to text messaging marketing, it is also important that you look at the immediate advantages that both strategies combined represent:

1.- An emotional bond is created

It is proving that users, when they hear a story, connect global seo work with it and even experience it as if it were their own. This explains the emotional bond that is created between brands that do storytelling and their audience.

This technique allows the audience to empathize with the brand and humanizes it, so connections tend to be stronger and last long-term. An appropriate story can generate changes in the audience’s perception and induce actions, such as purchasing.

2.- It makes you memorable

On the other hand, using storytelling Learn how makes the brand stick in the minds of viewers. People remember stories more than any other content. This is precisely because it generates empathy and presents a simpler and more memorable structure.

Facts are often less memorable than stories, so it is necessary to present this dynamic so that the message reaches and stays in the consumer’s mind.

3.- They reflect the personality of the brand

Since stories humanize the brand, they also effectively reflect its personality. Using this resource reflects the brand’s values, as well as its mission and vision, making it easier to identify them through their content.

With this technique you allow your clients to better understand the niche you are targeting, what problems your product or service helps solve, and how it impacts the lives of consumers.

How to structure storytelling for SMS marketing

There are some features that all stories have in common. First, they are all divided into a beginning, middle, and end. This is the best way to structure a story so that it is coherent and understandable to the audience. There are also other patterns to define:

Characters

Even though you are telling a story related to your brand, it must also have participants. These can be real or fictional, and they must also be given hierarchies. All stories have main characters, who give meaning to the story and are the ones who take a journey to spin the tale.

Each character should have a name that identifies them. This also makes each member of the story connect directly with the audience. This is also part of humanizing the brand.

Motivations

Every character must have a purpose: What motivates them? What moves them? In addition, every story must have a premise, a dilemma that needs to be resolved.

This way you can tell your audience what your brand does, why it does it, and what it bases its actions on. Likewise, motivations are an opportunity to make your brand values ​​known, as they will be the normative framework for your characters.

Conflict

Another relevant element of the story. It will define the entire journey of the character. The conflict can be divided into internal and external , although in the case of brands it is usually an external conflict.

This is the time to tell your audience what problem your product or service solves, and how it does it. At this point you should highlight all the solutions you offer and base it on how your brand improves people’s lives.

Solution

Just as the conflict must be well stated, the solution must also be very clear. Every good story has a happy ending. These endings are the ones that connect most easily with the public and are the most appropriate for SMS marketing storytelling.

This is the time to demonstrate your credibility and avoid offering solutions that are beyond your reach. Everything must be based on honesty.

Send captivating SMS

Now is the time to develop that story through short messages. Remember that SMS Marketing has the potential to be a very effective strategy, but it must be brief, non-invasive and easy to present.

In this sense, there are a series of recommendations that you can follow to reach your audience:

1.- Forget about sales

Yes, all your strategies have a sales objective, but this doesn’t have to be obvious and direct. Storytelling for SMS Marketing moves away from conventional advertising to make way for a more subtle way of presenting a brand.

Connect with how you improve people’s lives and not with the features of your product.

2.- Balance fiction and reality

To tell good stories you need to have a perfect balance between reality and fiction. If all your campaigns are based on hypothetical cases, you may lose credibility and connect less with your audience.

On the other hand, if you present real stories, they will not always be entertaining enough to generate impact. So, the perfect formula is the balance between both possibilities to present stories that captivate the public.