Discount periods are a great opportunity to increase sales , and email marketing becomes a privileged channel to boost results. Thanks to email marketing in sales campaigns, it is possible to transform discounts into an effective tool for attracting and retaining customers .
On key dates such as Black Friday, Cyber Monday or Christmas, users are especially receptive to offers, but simply launching a discount is not enough. It is essential to develop strategies that maximize the impact of these campaigns to achieve the sales objective.
TABLE OF CONTENTS
What you should know before launching an email marketing campaign for sales
Before launching an email campaign for sales, there are certain key elements to consider:
1. Apply urgency
A sense of urgency is a very effective tactic in email marketing for sales. Using phrases like “Last chance”, “Few units left” or “Flash offer” encourages the user to make a purchase decision quickly.
In addition, elements such as countdowns enhance brazil phone number data this strategy, reminding the user of the limited time of the offer.
2. Stand out from your competition
Creativity is essential to stand out during discount cold prospecting: 5 tips to win over clients periods when all businesses are launching promotions. It’s not just about the discount percentage, but how you present it. Providing additional value , such as coupons or the possibility of reserving products before the official sale date, makes your offer more attractive.
Offering exclusive promotions for subscribers is also a global seo work great way to differentiate yourself and reward your most loyal customers.
3. Prepare the client beforehand
Before sending the offer, it is important to prepare the customer by announcing the start of the sales season in advance. You can include reminders or send a prior email , generating anticipation in the customer.
This strategy can also include the option of exclusive pre-sale , a tactic already used by brands like Amazon by offering early discounts for subscribers.
4. Segment your audience intelligently
Segmentation allows you to personalize your messages and make them more relevant. It uses data such as purchase history or preferences to send targeted offers, such as discounts for active customers or those who have shown interest in certain products. In addition, this segmentation is key for automated abandoned cart emails , a practice that can recover lost sales.
5. Use good CTAs
CTAs are a crucial element in guiding the user towards a purchase. Their placement, design and message must be direct and attractive. Phrases such as “Buy now and save” or “Last days of sales” are effective. Likewise, the use of eye -catching colours and visible locations in the body of the email increases the click and conversion rate.
6. Plan your shipping schedule
Sending emails at the right time is key. Schedule emails for the dates and times your customers are most likely to open them. An optimized mailing schedule will include sale start and end announcements , along with limited-time reminders.
7. Integrate email marketing with other strategies
Combine your email campaigns with social media actions and digital advertising to achieve an omnichannel experience. This integration creates synergies and improves the visibility of your campaigns, taking advantage of the momentum of each channel.
5 Examples of sale campaigns with email marketing
Now that we’ve covered everything you need to consider when planning your next email sales campaign, let’s look at some examples of successful campaigns sent during the sales period:
A. Remarkable: prior preparation with the use of counters
In this example, Remarkable uses a visual timer to create anticipation in customers and encourage them to pay attention at the start of the campaign. Timers in emails increase the perception of urgency and are a very effective tool to capture attention, especially during sales seasons.
B. Ánade: clear information and eye-catching CTA
Campaigns with direct information and a prominent CTA are often more effective. Short emails, like this one from Ánade, that include only the discount percentage and a “Discover the sale” button tend to grab attention quickly. By highlighting the discount and placing a visible CTA, you make it easier to convert. Simple, but effective.
C. ASOS: display of discounted products
Displaying discounted products alongside their original and discounted prices, as ASOS does in this example, is an effective technique. Additionally, the use of quality images and direct links to each product allows the user to quickly see the benefits of the promotion and make the purchase without complications.
D. Anthropologie: Creative design to capture attention
The original design of this Anthropologie campaign reinforces the campaign message and makes the email stand out from the rest of the inbox.
In this case, season-specific visual themes have been used, using ice visual effects for a winter product campaign. On Black Friday, you can use bold colours to capture attention and make the message more memorable.
E. C&A: exclusive benefits and valuable content
To attract and retain customers, you can offer them exclusive benefits , such as additional discounts or free shipping, as C&A does by offering exclusive discounts only for app members.
