Role of the newsletter in the company

The newsletter is part of the email communication. It is a diverse content that can include information, articles of interest, valuable content, etc. In turn, these mailings are part of the digital marketing strategy , since they contribute to the promotion and sales of the organization.

The main characteristic of a newsletter is its frequency. It is sent with a certain margin of time and its approach rarely varies. That is, within the strategy you can consider sending it once a week and that should always be the case.

This email is sent to your own contact list, which has indicated that it wishes to receive the newsletter. This makes it ideal for bulgaria phone number data both leads and employees.

How to use it with employees

Large organizations have their own contact list what is attraction marketing and inbound marketing made up of their employees. They receive a newsletter periodically, but the content of this varies from the content received by the leads.

For employees, a newsletter can be used to promote internal communications , provide information on steps the organization is taking, highlight global seo work changes, make invitations, send congratulations, and much more.

For all these reasons, a newsletter is essential for your brand or organization, as it will open up a list of diverse options that you can use.

How to use it with leads

Examples of newsletters for companies can be used after you have used an effective lead acquisition strategy. That is, you obtain qualified leads, either from a landing page or any other means, and when you have a considerable list, you send them out.

In this sense, you can use a newsletter to promote your company by sending valuable content, information about your company that is of public interest, promote contests or discounts, increase sales rates, and more.

No newsletter should be daily, as this overwhelms contacts, reduces the effectiveness of the campaign and ends up burying your mailings. In fact, the ideal time should be once a month. However, it can also be done once a week.

Connection between the company and the public

Companies often use newsletters as a way to connect with their target audience or potential customers. They do this in a less invasive and more enjoyable way.

It is important to highlight that this is done with your own list that wants to receive the information, otherwise it is impossible for it to work since it is not a promotional strategy.

For example, mailing, which is an advertising format via email, does not necessarily require prior approval. However, this issue must be handled with great care.

This action can be done with mass lists, it is true, but you cannot abuse this resource by sending periodic mailings promoting your brand. This is delicate because the email is personal data and cannot be used without prior consent.

That said, you will know that, although both tactics are part of the email marketing strategy, they are not the same and they are differentiated by direct advertising.

5 benefits of newsletters for companies

In addition to those already mentioned, there are many more benefits that companies obtain if they decide to implement an email marketing strategy with these periodic shipments, these benefits impact both employees and potential customers:

1. If you have an effective customer acquisition strategy, you are targeting an audience that is interested in you. This is very beneficial as it creates strong bonds, whether they are employees or customers.
2. It is a channel that allows you to connect more directly than any other medium. In addition, users feel part of your brand when they receive these emails.
3. It can be used by small, medium and large companies. And this is linked to the fact that it is a low-cost strategy .
4. It provides people with context about the steps the company is taking. Likewise, whether it is internal or public information, it serves to keep the public up to date on what is happening.
5. Generate traffic to your website and social media . This is also very important because, for example, if you promote your blog and include the link, you will send traffic to your posts. By including your social media, you can gain followers.

Integrate a newsletter into your email marketing strategy

At a business level, there are many reasons why you should have a newsletter. The first is that it is your own list, they are your contacts and you have no way of losing them. This works as a kind of backup for your audience.

For example, social media may go down or stop working for periods of time, whereas email will always prevail as a means of communication, so in case you have nothing else left, you still have your list.

In addition, newsletters allow for efficient management. You are the only one responsible for them and you manage them in your own way. You don’t need a platform to group or manage them. It’s your list, you decide.

In addition, implementing a newsletter makes it much easier to achieve conversions. Remember that if you have a community on social networks, these followers are not qualified; they may be there for many reasons.

This way they will not necessarily become customers , while the reasons for reaching your contact list are always different, making a conversion easier.

Examples of newsletters for companies

If you are still not sure how to start sending your emails periodically, or what content you can address, this guide will help you to land your ideas:

1.- New products

When there is something new to offer your customers through a newsletter, it is necessary to inform them about it. It is also useful for products or services, as well as for new benefits for employees. In this case, the possibilities are diverse: it is about what your brand needs at that specific moment.

Highlight qualities, characteristics, benefits and all the data that make it much more attractive.