Email is considered by marketing professionals to be one of the most effective channels for use as a means of communication between companies and their customer community.

Campaigns with good purposes

First of all, it is essential to bear in mind the difference between email marketing and sending emails considered spam. In the case of the second concept, they are usually messages without value sent to people who have not even given their consent to receive these messages . And, as a general rule, they are of little interest to the recipient and even have malicious purposes.

Email marketing, on the other hand, consists of sending emails to your own database that has shown interest in your content, promotions or cambodia phone number data services. This list of contacts is generated through other typical digital marketing resources, such as a form on a landing page .

The most significant benefits of email campaigns for ecommerce

If this strategy is planned and developed effectively, the the telephone sales techniques you need to sell more benefits for e-commerce can be numerous. But, of course, it is important to have a list of established objectives and a roadmap to be able to successfully achieve them.

The following list outlines the positive aspects that global seo work can benefit an online business if it decides to promote itself through email marketing:

1.- Direct and personalized communication with the consumer

An email is a way to deal directly with a user. There are no intermediaries between the customer and the company. After segmenting your audience, you can personalize your emails and offer them what they really want or need.

Thanks to this prior segmentation, the recipient will feel closer, since he or she will see that the message is exclusively addressed to him or her . Likewise, the activity of your e-commerce will increase, thanks to the increase in traffic to the space generated by the campaign.

In addition, a message sent via email offers endless possibilities for design, structure and writing, including images, videos or other types of graphic content.

You can also send personalized messages to your client or potential client to strengthen the bond between the two parties. Try to personalize your message, always conveying the personality of your brand.

2.- Increase responses to the CTA

A very important aspect to take into account when designing an email for commercial purposes is to make an attractive CTA . To do this, you must choose the right phrase that serves as a hook, an appropriate design and a good location to put the button .

Try to create a visual scheme that attracts the reader. In addition, it is important that the CTA has good visibility and does not clash with the rest of the elements that are part of the newsletter.

The wording of the CTA is also a point to consider. It is advisable to write using the imperative and present indicative forms in the second person singular.

The main goal is to get the email recipient to click on the call-to-action button and ultimately convert on your website.

3.- It is an economically profitable channel

A low budget can provide excellent results . An email marketing campaign, as a rule, offers better data than promotions carried out on other channels. For example, campaigns carried out through social media ads. Thanks to email, the message is directly addressed to the public interested in your product or service.

If you run a small business without many subscribers, it can be very profitable. Some email marketing platforms, such as MDirector , even allow you to send up to a certain number of emails for free.

On the other hand, if you have a large subscriber list, you can opt for detailed segmentation and carry out promotional campaigns with a very defined focus. Offering what a specific group needs and motivates will positively influence the conversion rate of your campaign.

4.- Helps to retain customers and strengthen your image

There is no guarantee that customers who have already purchased your service or product will do so again. It is advisable to maintain communication with these customers via email. This way, you will build their loyalty to your brand and they will be more likely to buy from you again in the future .

To do this, you can use certain strategies to captivate them, such as congratulating them or offering them something on their birthday, sending them exclusive discounts or notifying them of your brand’s news. It is important to pay special attention to regular customers in order to strengthen ties.

These gestures will have a positive effect by strengthening the relationship that the customer has with the brand. If you manage to generate an emotional connection with your community, you will be able to obtain many benefits in the future .

For example, if a consumer has had a good experience, they will recommend your brand to their friends or family on their social networks or through the always effective word of mouth.