The thing about lead magnets  is that they are the ideal strategy to increase your database with more of your own contacts, who are authorized and interested in receiving your emails.

However, when implementing a lead magnet strategy, many questions arise, such as: Can people download the content and then forget about your brand?

The reality is that everything is possible and that several factors must be considered.

The real functional lead magnet

The first thing to clarify is what a real lead magnet is and what characteristics make it functional and convertible.

A lead magnet is a piece of content that will act as a hook on your website. The idea is to offer an incentive in exchange for people leaving their contact information, that is, their name and email. The ultimate goal of the lead magnet is to attract the attention of each visitor and turn them into a lead or contact on your subscriber list.

In this way, you can take advantage of organic traffic to improve the reach and effectiveness of an email marketing campaign.

What happens with this content is that it has a persuasive function. However, it is clear that the user cannot be deceived. At first, the person registers interested in receiving what you offer and when they have left their email address, they cameroon phone number data should actually receive the content.

This cannot be a deceptive offer under any circumstances. It would be a very dishonest way to start a relationship.

Qualified leads

If the entire lead magnet strategy is what is a call center advisor? 7 outstanding functions implemented correctly, and you do have good content to offer, subscribers will be interested in what you offer.

On the other hand, if you sell your lead magnet as a wonder and it doesn’t turn out to be such a thing, then you will lose that person’s interest, even if global seo work you have their contact information.

That said, you should know that this subscription is the first step to qualifying leads and, subsequently, converting them into clients. In this way, a good lead magnet is also a business opportunity.

How to grow your email list with lead magnets

There are many lead magnets that can attract your audience’s attention, that’s clear. The important thing is that they are related to your brand, product or service and that they are consistent with the type of content you want to send regularly in your email marketing campaigns.

This feature is precisely what will ensure that emails are opened in the future.

Types of lead magnets

There are several types of lead magnets that can work depending on the needs of your customers and the essence of your brand. In the following list you will find the most common ones:

1.- Ebook

The ebook is the most common lead magnet. The strategy consists of creating a high-impact virtual product that generates interest in the public. This material is downloadable, normally in PDF, and is usually a short book.

The challenge with this lead magnet is that there is so much competition out there, so it’s hard to stand out right now, but not impossible.

What you need to do is find out what your differentiating element is and design content based on that.

2.- Solvers

This is a highly recommended lead magnet to stand out and get prospects to increase your user list.

There are many Solvers. What you need is to detect a real problem of your audience and solve it automatically.

You can find calculators for almost everything on the Internet. For example, in Marketing , ROI calculators and many other metrics are very commonly used . If you want to do something similar, you need to know what exists and how to improve it. And if it doesn’t exist, all the better.

3.- Templates

Templates are, without a doubt, one of the most popular elements. The best thing is that there is a wide range of designs and possibilities that make no two look alike.

This way, you can create templates for almost any sector. For example, if your sector is medical, you can create agenda templates for both health and administrative staff. In this case, what will set you apart is the structure and design.

4.- Masterclass

Educational content is very engaging and unique. However, it is not accessible to everyone. You can offer a masterclass as long as you have the resources to run it and you can educate on a relevant topic that has not been addressed before.

Another great option is to talk about the great advantages of your product or service: how it works, what the processes are like, or a feature that makes it stand out from the rest and that can be acquired as a hook topic.

5.- Reports or studies

If your brand or company has the ability to conduct its own studies and research, this is the key to generating not one, but many lead magnets that will help you increase your user list.

Statistical data is of great interest to all sectors for content creation, individual research and much more. In fact, many companies that create this type of content also gain links, as they are a credible and authoritative source.

The benefits of growing your email list with lead magnets

Knowing how to grow your email list with lead magnets is essential to obtain greater effectiveness in this process, which also implies many other specific advantages.

The first thing is that you favor the acquisition, making it easier . Lead magnet strategies help you increase your own list of contacts that will be your captive audience and your potential clients.

In addition, it is a low-cost strategy. Many times, you don’t even have to invest money, but time. In this way, what you achieve is to considerably reduce the cost per lead acquisition.

You will also increase organic traffic to your website. Likewise, by working on an effective SEO strategy you will make it much easier to find yourself on the web and appear at the top of the search engines.