If you want to optimize the performance of your email campaigns next year, take note of the new features and preferences that will be important in the near future.

Email marketing trends 2023

In a digital world where competition is fierce and consumer demand is ever increasing, it is essential to keep up to date with new developments, techniques and innovations.

As a new year is about to begin, with new challenges for your company, it is a good idea to take a look at the email marketing trends that are just cayman islands phone number data arriving or are slowly becoming established:

2.- Increasingly personalized emails

Internet users don’t like to feel like just another how to treat a friendly customer? number on a list. Today’s consumers want closer communication, to see that their needs are truly understood and met. Therefore, it is essential that your email marketing strategy for 2023 includes personalization in every email you send.

Personalization is not possible without basic data about your subscribers, which is essential for carrying out thorough segmentation. This way, you will be able to create more attractive subject lines and also offer content and promotions tailored to global seo work each customer. Now, more than ever, taking care of the customer experience is essential.

It’s not just about using the recipient’s name in the subject and body of the message. You should also personalize the content, remembering that not everyone is interested in the same thing. Thanks to this, each user will feel more connected to your brand in a closer way. You can study their purchasing habits to then create more specific promotions through a personalized message.

3.- Advanced automation features

Marketing automation is becoming more and more important in companies’ email marketing strategies. A large majority of companies are opting for this technique due to the increase in leads that its use encourages.

The truth is that the management and development of marketing actions is more agile, immediate and dynamic thanks to it. The relationship with followers and other brands is more fluid, which means an improvement in engagement and sales.

But to efficiently coordinate all these interactions, you need the right tool. With MDirector’s email marketing platform, you can automate the sending of the following types of emails:

• Welcome to new subscribers and customers.
• Wish your followers a happy birthday.
• Thank you for every purchase made.
• Order confirmation.
• Notification of shipment of a product.

4.- Audio and video format in emails

Audio is gaining ground in emails . Video is still a strong format, but users are becoming more open to receiving content in this way. This is a trend that aims to move towards natural language to interact with users.

The idea is that you work with content on voice or audio devices to facilitate information. This differentiating element is on the rise and in 2023 its presence will be more common. So much so that there are already voice marketing agencies focused on voice marketing.

Video also has great potential , due to its immediacy and ability to captivate the viewer. Users are increasingly demanding more content that they can consume immediately and move on to the next thing.

Therefore, it is a good idea to insert videos in your emails, as they generate activity and help the user pay more attention to what is being presented to them. Keep in mind that the more time they spend on the email, the higher the chances of conversion.

5.- Use of artificial intelligence (AI)

Another email marketing trend to keep an eye on for 2023 is the use of artificial intelligence to generate content and engage with users. This technology takes personalization to the next level of sophistication.

To get your subscribers right, it is a good idea to rely on AI tools that offer great advantages, such as the speed of data analysis and interpretation. 

Thanks to them, you can obtain valuable information such as the best time to send, CTAs that work best, content that pleases each segment of your database, etc.

It gives you the opportunity to provide a better user experience thanks to the analysis of customer patterns. This helps you better understand how they interact with your emails and what they want or expect from your company. In fact, you can identify trends and changes with your audience to make better decisions.

6.- BIMI (Brand Indicators for Message Identification)

This new Google system allows businesses using the Gmail business platform to certify their identity and domain ownership. This concept will be an important trend in 2023 due to its positive implications for brand security.

In future mailings, you can use BIMI to add your corporate logo to authenticated messages sent from your domain. You will also receive a Verified Trademark Certificate (VMC) , so that recipients of your communications can be assured that the logos they see are legitimate.

7.- Focus on mobile devices

The use of mobile devices in our daily lives is common. They are a basic part of both work and leisure time. For this reason, it is essential that your email marketing strategy always has technology in mind.

So much so that more than half of emails are opened on mobile devices. This means that more and more people are using these devices to check their inboxes. That’s why you need to make sure your emails have a responsive design .

If the email you send is not designed for these devices, all your previous work will be in vain, as the user experience will not be satisfactory. You have to keep your emails free of clutter and think carefully about the amount of text you add , so that the user does not have to scroll forever to read the entire message.

8.-Design and style trends

Email marketing trends are linked to the latest developments in design and style. It is not necessary to embrace them all; keep in mind your brand’s philosophy and respect the tastes of your target audience.

In the coming year, the following concepts will be common in the field of digital marketing: