In short, APIs allow you to access different functionalities through code, such as generating and sending emails, configuring templates, controlling metrics, communicating with the email provider, etc. All of this without logging in, but through programming codes specifically related to it. 

All of this is important because, through a programming language, tools such as MDirector can be unified with other applications that enhance their effectiveness.

Reasons why you should use an API in email marketing

Using an API in an email marketing strategy allows you to integrate email into other applications and manage your campaigns in a much more automated and efficient way.

An API will also help you change the status of your contacts, saving manual processes . Thus, you can configure the options so that when a contact edits certain information in their user profile, it is automatically updated in the list.

In this way, you optimize resources such belgium phone number data as working time and improve the productivity of your staff. In addition, you enhance other specific factors:

Sending automatic messages

Automation in email marketing is a fundamental blacklists in email marketing: what they are and how to avoid them element since it allows you to maintain a line of communication with users without having to go through human management.An email marketing API allows you to send different types of scheduled messages from a website or application:

• Notifications. These are used to inform the global seo work user about a relevant event related to the account. For example, that their subscription has expired. In order to automate these messages, certain systems are needed that allow the database to be scaled and specific information to be found within it.
• Transactional messages. In this case, the alert is triggered by a user action, such as a purchase or a subscription. An email marketing API will allow you to send these emails automatically with a customized design. Based on the information you configure.
•  Reminder emails. There are many reminder options that can be automated. They serve to draw the user’s attention to a specific issue. This could be leaving a review or recovering an abandoned cart.

In the case of MDirector you can schedule transactional email sending by configuring from any programming language.

Connect with other software tools

The main advantage of an API is that it allows you to link applications with each other and take advantage of their functionalities together. The only. Option is not to connect your email with your website; in fact, you can integrate Why use an API third-party tools that you commonly use and need to have linked.

These are the most frequently used email marketing APIs:

• CRM: Customer relationship management can be configured through an API. This will allow automatic sending when the contact meets a series of previously configured requirements. In this way, contact synchronization and the configuration of emails with requirements are fundamental advantages of the connection.
• CMS. In this case, you can manage content from an email marketing API. This function will allow you to send automatic emails when you update your website. For example, you can send an email informing you of the publication of a new blog entry.